Blueberry Land Canada

What would life be without Market Research

Have you ever questioned what life would be like without market research? How different would the world be today? All marketers admit that market research is essential because the consumer landscape is in constant flux, and marketers are steadily overwhelmed with data and business preferences.
Marketers point to shave timelines by conducting internal research but lose sight of the customer. With market research, your organization can save valuable time and resources from launching pre-mature products, targeting the wrong segment, to wrongly misunderstanding your customers.
Market research itself serves a purpose for companies and businesses to understand what is crucially needed by their customers; therefore, it is utilized to make everything simpler yet much more convenient. You know what? Doing business without market research is like sailing without a compass.
I might say that perhaps the world won't be as rapidly evolving as it is right now. Here are several hypothetical scenarios of our world, but without market research.

1. You will be struggling with daily activities.

There will be no shower in your bathroom, no can opener on carbonated drink cans, so it will require you to carry a can opener around the corner, no cereal, no TV remote, no laptop, and much more. Have you ever imagined a life without them? Without items that can make your activities easier.
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Every business must not forget the experience of its consumers using or consuming their products, but all the products that will be used and used by consumers. So, it is very important to always listen to criticism and suggestions from users.

2. Stagnant technology

Without market research, you might still be using a cellphone with a 4x4 keypad that requires you to dial 1 three times to type one letter C, and the worst; without internet connection. How impractical!
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Just imagine what happens if you go abroad for the first time and need to find a way to get from the airport to your hotel or Airbnb there. Without a smartphone and Google maps, you might have to keep pulling the map, hoping it won't get windy, rainy or snowy the whole way.

3. Slow and declining economy

Departing from the idea of technological stagnation, the concept itself also greatly affects our economy. With a lack of understanding of what society wants, it is the same as letting one blind person lead another blind person.
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Photo by erllre from Getty Images on Canva

Companies will make the things they want instead of considering the feedback from their users and that advertisements for products may not exist at all. With the decline in goods and services globally, countries have no choice but to relinquish the nature of development and perhaps return their civilizations to their past conditions. To that end, the importance of this survey is not only to help the company shape our future but also to enable its users to get paid for market research. Hence, it is a two-way transaction that will benefit our future.

4. No modernization

Without market research, we will never be able to enter the modern era we are today. Buy and pay for groceries only from home, make transactions without cash, and can even be relied on by other people in other parts of the world.
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Photo by Anton Fratila's Images on Canva

Maybe, if marketers are not open and don't want to accept criticism and suggestions or don't want to do market research, we will still be left without being familiar with the name of the digital era as it is today. Modern life will become a fairy tale for us.

5. Adaptation Problems

Unfortunately, this kind of scenario will arise quite often when the world lacks market research.
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Photo by 1001gece from Getty Images on Canva

With the small number of developments affecting our community, we are forced to remain without our own boundaries and don't grasp the idea that something different might be a good thing. It will also limit your openness to approaching something new and as a result, let people approach something unfamiliar with first and foremost, a no mindset. Moreover, we also won't be able to determine what our problems are today and probably won't see all the revolutionary periods of our time.

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What is Mistery Shopping

Many of you may have heard and are familiar with “Mystery Shopping”. This is a popular way to earn extra income and will require you to pose as a regular customer, visit retailers, and other organizations who may be interested in knowing what customers think and the level of service they receive. So, what is Mystery Shopping actually? Mystery shopping is a method for marketing research to do a measurement of sales and services quality, job performance, regulatory compliance or to gather specific information about the market or competitors.
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A guide for beginners

How do you get paid for doing surveys? Paid survey sites have many ways of rewarding their participants who fill out their website surveys. The prizes given are quite attractive, such as gift cards, e-vouchers, shopping vouchers from popular stores and popular brands. The most common rewards given are usually in the form of a Paypal balance as a cash prize that is easy to transfer. Paypal is an e-money platform that does not require registration fees or subscription fees to use it. Paypal is also easily accessible and very safe to use. Are paid surveys legit? Paid surveys are often cited as one way to get a few extra bucks quickly. But paid surveys are a legitimate way to make money - or are they scams?
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